Distribution
We were first undecided as Icon had mad so many “iconic” films but at the same time we felt that Optimum had more in common with Void.
Icon
http://www.iconmovies.co.uk/lookingforeric/If icon were our distribution company then our film would have more exposure in most probably in multiplex such as the Odeon. The one film that carried similar traits to ours was, “Looking for Eric”.
Optimum Release
However, as Optimum distributed, “This is England”, our inspirational film, it would make a lot more sense to have them distributed void. Although they are better known for releasing thrillers and especially action.
http://www.optimumreleasing.com/theatricals.php
we finally decided on Icon because, as our film was produced by an independent production company, it would need a lot of exposure to get noticed and we believe Icon could give us that kind of marketing.
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